Global Business Management - eCourse

Understand how to successfully adapt a strategy to enter foreign markets and the opportunities or challenges that presents.


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By the end of this eCourse you will be able to:

Understand the international "marketing mix".

Develop strategies which anticipate, avoid and/or mitigate cultural conflict.

Describe the processes, benefits, and business impacts of Fair Trade.

List the process, costs, and benefits of trademark, patent, and copyright registration.

Recognise the key elements (terms and conditions) in the ICC Model International Franchising Contract.

Explain how legal principles and self-regulation benefits e-commerce.

Identify the various strategies and approaches for market entry.

Understand the best practices for ensuring data protection and privacy

Identify key intellectual property problems faced when expanding internationally.

Explain the similarities and differences between licensing and franchising, and the benefits of each.

Describe the challenges of using online payment methods for international sales.


Access period

12 months


3 hours







Who should take this course?

This eCourse has been designed for a broad audience of international trade professionals, including export and import managers, trade finance bankers, forwarders and carriers, customs brokers, private and government inspectors and auditors, insurance providers, trade lawyers and trade promotion executives.

Animated explainer videos

This eCourse includes 46 animated videos to help you better understand core concepts

Case studies

Learning is easier with practical examples and we've included a whole lesson dedicated to case studies

Study guide

A downloadable study guide will help you recap the key points offline and access additional resources



Guillermo Jimenez, Professor at FIT and author of the ICC Guide to Export/Import - Global Standards for International Trade

Guillermo C. Jimenez is a leading global expert in the field of export/import law and international business practices and the author of “ICC Guide to Export/Import – Global Standards for International Trade“. As Head of Division at ICC’s Paris Headquarters from 1990 to 1998, he coordinated work on key ICC instruments and trade tools and has lectured on international business in over 35 countries and before a number of intergovernmental organizations, including the United Nations, European Commission and Organization for Economic Cooperation and Development.

Global Business Management - eCourse

Only USD $150
  • 12-months access to all 5 lessons. Repeat them as many times as you want.
  • Online and interactive - learn at your own pace
  • 3 case studies and 48 assessment question to test your knowledge
  • 46 animated explainer videos and 1 video lecture
  • Downloadable study guide for offline reference
  • Certificate of Completion


Answers to your most commonly asked questions.

Have more questions? Get in touch.

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