Global Business Management - eCourse

In this lesson, we will explore how acquiring competence in strategic marketing becomes necessary when growing internationally, especially when selecting your most promising markets and adapting marketing strategies to optimally penetrate them.

In this lesson, we will cover the importance of cross-cultural management to international business activities.

In this lesson, we will cover the integration of information and communication technologies (ICTs) into global business operations. We will also explore how today's digital ecosystem facilitates international trade - and impacts major policy issues affecting global e-commerce.

In this lesson, we will cover how Fair Trade is used in international trade including the processes, benefits, and business impacts. However, we will also explore the common criticisms of Fair Trade today.

In this lesson, we will cover the importance of protecting intellectual property (IP) from a global perspective. We will also explore the benefits and costs of international protection schemes, as well as the procedures required.

In this lesson, we will cover two of the indispensable business structures for international expansion: licensing and franchising. What are the similarities, differences, benefits for each?

In this section, we will take a look at three sample case studies that showcase how simple solutions can remedy problems often seen in this sector.